The launch of the first-ever high performance Lexus RX needed to roar, so we went big.
Partnering with Spartan Race, Sports Illustrated, and Rhys Millen Racing, we crafted a one-of-a-kind track vehicle complete with rear wing and roll cage. Add on a Lexus Racing inspired livery and we were whipping around the track, all within 8 weeks, then we created custom experiential walk-around and endurance tests at Spartan Race events.