Patrick Dougherty
Los Angeles Area, California
925-285-3309
pdetailed@gmail.com
patrick-dougherty.com
EXECUTIVE PROFILE
Creative leader, multidisciplinary artist, and visual storyteller with more than fifteen years of experience developing ideas from concept through execution across advertising, filmmaking, photography, design, branding, and emerging creative technologies.
Known for solving ambiguous creative problems with ambitious and unexpected creative, building compelling narratives, and leading multidisciplinary teams through every stage of the creative process. Combines strategic thinking with exceptional hands-on execution, allowing ideas to move seamlessly from whiteboard to finished production.
Experienced presenting to executive stakeholders, directing productions, mentoring creative teams, winning new business, and producing award-winning work for global brands.
Equally comfortable leading a room, directing a film set, designing a product, writing long-form narrative, or building physical prototypes.
CORE COMPETENCIES
Creative Leadership, Executive Creative Direction, Creative Direction, Art Direction, Integrated Campaign Development, Brand Strategy, Brand Development, Creative Strategy, Storytelling, Concept Development, Campaign Development, Film Direction, Commercial Direction, Photography Direction, Content Strategy, Creative Innovation, Design Thinking, Product Design, Experiential Design, Creative Operations, Creative Technology, Artificial Intelligence, Creative AI Workflows, Prompt Development, Creative Automation, Creative Problem Solving, Visual Communication, Creative Presentations, Pitch Development, Client Leadership, Cross-functional Leadership, Team Leadership, Mentorship, Creative Recruiting, Creative Coaching, Creative Reviews, Project Leadership, Innovation
PROFESSIONAL EXPERIENCE
Team One
Associate Creative Director
2014–Present
Leadership
Lead multidisciplinary creative teams across film, photography, digital, social, experiential, and emerging media.
Owned creative from initial insight through final production.
Present concepts directly to executive clients and agency leadership.
Translate business objectives into emotionally resonant creative campaigns.
Mentor junior creatives and participate in professional development initiatives.
Lead high-pressure pitch teams and rapid concept development efforts.
Help shape creative culture across the agency through all-agency presentations and spearheading internal agency initiatives.
Creative Direction
Creative directed commercial productions ranging from one-day social shoots to $2.5M global campaigns.
Built Team One's first AI-driven storyboarding workflow.
Helped establish the visual language for Lexus' transition toward a more contemporary luxury brand.
Produced award-winning campaigns despite budgets that were a fraction of category competitors.
Directed creative development from whiteboard to asset delivery, managing every aspect of pre and postproduction.
Directed photographers and talent on set in fast paced and high-pressure situations.
Led storyboard development working closely with clients to fine tune details.
Oversaw editorial resolving agency and client notes while upholding a high creative standard.
Worked closely with VFX and animation to polish high end commercial work.
Collaborated with composers and sound designers to maximize the stopping power of broadcast spots.
Guided voice talent in time sensitive mix sessions.
Oversaw mix and finishing, balancing music and voice over while upholding product-correct SFX and elevating the finished product.
Built integrated campaign ecosystems with cohesive design systems across media channels.
Developed experiential concepts and unique product reveals collaborating with media partners including NFL, NBA, PGA, Sports Illustrated, W Magazine, and Spartan Race,
Designed and directed catalog shoots while being the sole creative responsible for bringing an approved vision to life in print form.
Directed social-first creative on limited budgets with maximum impact in social spaces.
Oversaw and directed product photography.
Developed launch campaigns giving the first every glimpse at highly anticipated new product reveals, working with international clients for global reveals.
Designed and implemented brand ecosystems from ground-up logos and beyond.
Designed and animated graphics for video myself to streamline postproduction and minimize costs.
Business Impact
Production budgets ranged from $30K to $2.5M
Largest client: Lexus
Teams range from 1-15
15+ campaigns and hundreds of produced assets
Launches range from local to global
Multiple industry awards
Multiple new business wins
Multiple agency initiatives
Maintained and grew client appetites
Agency awards
Led multidisciplinary teams across agency and external partners
Art1fact Labs
2026
Leadership, Concept Development, Creative Direction & Industrial Design Direction
Original Product Development — Modern Parasol
Conceived an original modern parasol designed to address a distinct gap in men’s fashion and global temperature rise: a stylish, portable approach to personal sun protection.
A passion project for nearly 20 years, initiated its transition from personal creative vision to a one-of-a-kind consumer product prototype.
Sourced and directed a specialized industrial designer, establishing the creative vision and managing the design and development process from concept through physical prototyping.
Bridged art direction, product design, fabrication, and brand thinking to translate an original idea into a tangible, functional object.
Designory
Art Director
2011–2014
Leadership
Contributed to building an emerging video department within the agency.
Developed creative processes for video production where they did not yet exist.
Own creative work from initial insight through final production.
Creative Direction
Contributed to creative development.
Oversaw video and still productions.
Directed talent.
Led storyboard development.
Oversaw editorial.
Worked with VFX.
Designed campaign ecosystems
Designed and animated graphics for video.
Guided animation.
Collaborated with composers and sound designers.
Designed point of sale campaign ecosystems.
Designed and directed catalogs.
Oversaw product photography.
Developed launch campaigns.
Business Impact
Production budgets increased 3x over the development of video team
Largest client: Nissan
Teams range from 1-5
5+ campaigns and dozens of produced assets
National launches
Multiple agency initiatives
Maintained and grew client appetites
Agency and Industry Awards including Platinum Graphis Award and Gold Addy Awards
Led multidisciplinary teams across agency and external partners
Freelance
Akifaru Clothing
2011
Developed and maintained client partnership
Designed and produced 12 unique shirt designs
City of Long Beach
2010
Developed video content and animation for Bike Long Beach campaigns
SELECTED CLIENT EXPERIENCE
Lexus
Elevated the brand to a contemporary and culturally relevant space while maintaining all the benchmarks and sophistication of a luxury automotive brand.
Campaigns included December to Remember, Brand Curiosity, ES Forever Amazing, IS Not Playing Around, RX Paradox, Performance Line Extreme Measures, RX Safety System Confidence, Weather the Weather, and others as well as model launch work.
Led creative campaigns across broadcast, digital, social media, experiential, OOH, and print.
Worked closely with agency executive team to pitch directly to executive client stakeholders both national and global. Developed creative concepts and presentations for dozens of projects. Mentored junior creatives and interns. Led multidisciplinary teams both internal and external through ideation and production. Was the key creative in overhauling our storyboarding process exclusively using generative AI to streamline both pitch and pre-production processes.
Metabo HPT
Established a brand voice and design system that did not yet exist. Translated strategy into action. Developed brand work as well as established core foundational brand pillars. Helped inexperience marketing clients navigate production and concept development for the first time. Elevated a brand from underdog to contender in their industry through thoughtful and breakthrough work. Inspired competition power tool manufacturers to adopt our aesthetic and shooting style, which is now prevalent in the space.
Campaigns included the brand’s first broadcast work Get to It, Hear It to Believe It, as well as the award-winning Bring Back Shop Class campaign which became a brand pillar and part of the brand core ethos.
Led creative campaigns across broadcast, digital, and social media.
Worked closely with agency executive team to pitch directly to executive client stakeholders both national and global. Produced breakthrough work on shoestring budgets through entrepreneurial effort and creative business solutions. Was the primary point of contact for creative on the brand and key creative leader in maintaining the brand design integrity.
Work expanded Shop Class Foundation’s reach by 300% and activated a new generation of Makers where they already build their careers. Over 240M impressions, a 71% increase in search, 2x gains in awareness and consideration, and a measurable lift in retail sellout, all without matching the spend of category leaders.
Nissan
Developed and sold award winning video work for an agency with limited video experience. Was the sole art director on a new video team within the agency. Created video processes which did not yet exist involving story and storyboard development through post-production. Animated and ideated motion graphics, music composition direction and unified graphic solutions for video work. Photography asset direction and point of sale design.
Campaigns included the award-winning Juke Color Studio launch, Nissan Genuine Accessories, Murano Launch, Versa Note Launch, and core model videos.
Led creative campaigns across video, digital, and print.
Indian Motorcycle
Developed a brand voice and design system that did not yet exist. Established the brand’s core photography style, video style, as well as look and feel, which holds true to this day.
Campaigns included Be Legendary, Scout 60 Launch, Dark Horse Launch, as well as multiple years of catalog design and photography direction.
Led creative campaigns across video, digital, and print.
Was a primary point of contact for ambitious creative work and a key leader in maintaining brand design integrity. Worked closely with client on set while directing photographers and video, as well as fast paced decision-making including location scouting and art direction. Gained invaluable skills and confidence in running brand creative while producing high-quality work.
Polaris
Developed a brand voice and design system that did not yet exist. Established the brand’s core photography style, video style, as well as look and feel, which holds true to this day.
Campaigns included the brand’s first broadcast work We Dare You, as well as multiple years of catalog imagery and print design.
Led creative campaigns across video, digital, and print.
Was the sole creative on set exceeding expectations and selling through work. Directed photography and video shoots with fast paced decision making. Navigated tricky client internal politics while exceeding expectations and elevating the brand.
Sparklight
Developed and produced two unique broadcast spots for a client that had limited video experience. Curated and art directed the video style where there was not one previously. Established a look and feel for video work that elevated the brand.
St. Michelle Wines
Developed and produced animated broadcast spots launching a brand-new product for the brand. Created a series of spots that could work during quarantine or otherwise. Art directed an animation style that had to work across multiple themes and settings, along with unique characters and situations. Worked remotely with client and an animation team to create an uplifting and unexpected series of 15 second spots.
Pepsi
Developed and pitched designs for the Pepsi can redesign.
Kroger
Developed, pitched, and produced point of sale displays for MLB partnerships.
City of Long Beach
Developed and produced video assets for Bike Long Beach.
FILM & DIRECTION
Commercial Direction, Short Films, Narrative Direction, Photography Direction, Talent Direction, Voice Talent Direction, Music Composition Direction, Storyboarding, Casting, Production Design, Pre-production Lead, Post-production Lead, Editorial Lead, Editor, Color, Animation, VFX, Sound Design, Mix Direction
ARTIST PRACTICE
Drawing, Painting, Photography, Miniature fabrication, Miniature photography, Sculpture, Physical fabrication, Installation art, Projection installation art, Product concepts, Product development, Exhibitions, Short film development and production
WRITING
Novel, Screenwriting, Creative writing, Copywriting, Headlines, Taglines, Treatment writing, Pitch writing, Presentation writing
PRODUCT DEVELOPMENT
Concept ideation, Physical fabrication, Consumer products, Packaging, Point of sale, Catalog development, Brand extensions, Innovation
AI EXPERIENCE
Prompt engineering, Concept visualization, Creative workflow integration, Rapid visualization, Creative ideation, Presentation development, Iterative image generation, Video visualization, Storyboard animatics, Creative production acceleration
AWARDS
Addy Award, Video, Silver
Bring Back Shop Class
Metabo HPT
Associate Creative Director, non-executive creative lead, designer, writer
2026
MarCom Award, Video, Platinum
Get to It
Metabo HPT
Associate Creative Director, non-executive creative lead, designer, writer
2025
SLASH Award
Agency Award, Team One
An equivalent to Employee of the Year Award for launching Bring Back Shop Class campaign
2025
Graphis Award, Video, Platinum
Color Studio
Nissan
Art Director, designer, storyboard artist
2012
Graphis Award, Poster, Gold
Color Studio
Nissan
Art Director, designer, storyboard artist
2012
Addy Award, Video, Gold
Color Studio
Nissan
Art Director, designer, storyboard artist
2012
Addy Award, Integrate Campaign, Silver
Color Studio
Nissan
Art Director, designer
2012
PUBLIC SPEAKING
Mentorship, Client pitch leadership, All-agency presentations, Partner pitch leadership, Training
LEADERSHIP
Mentorship to junior creatives, Intern program mentor, Management training, Creative reviews, Cross-functional leadership, Pitch leadership, Agency initiatives, Culture building, Budget allocation, Timeline allocation, Client relations, Vendor relations
TOOLS
Adobe Illustrator, Adobe Photoshop, Adobe Premier, Adobe After Effects, Adobe InDesign, Midjourney, ChatGPT, Photography, Stop Motion Photography, Analog Art, Storyboarding
EDUCATION
BFA, Graphic Design, California State University Long Beach
SELECTED PRESS
NBC, Bring Back Shop Class, Metabo HPT
AdWeek, Bring Back Shop Class, Metabo HPT
Shots, Bring Back Shop Class, Metabo HPT
AdWeek, Polaris Slingshot Launch
HiConsumption, Indian Motorcycle Scout 60 Launch
USA Today, Nissan Murano Launch
Long Beach Post, 40 Under 40