Patrick Dougherty
Los Angeles Area, California
925-285-3309
pdetailed@gmail.com
patrick-dougherty.com
EXECUTIVE PROFILE
Creative leader and multidisciplinary artist with 15+ years in advertising, including 12 years at Team One, leading work across brand, design, film, photography, experiential, and emerging creative technology.
Known for bringing clarity to ambiguous creative problems, developing distinctive visual and brand systems, and leading multidisciplinary teams from first idea through final execution. Equally comfortable setting creative vision, presenting to executive clients, directing production, mentoring talent, or getting hands-on to make the work better.
A career artist with a designer's eye and a maker's instinct, I bring a broad creative perspective to every assignment and a practical understanding of what it takes to turn ambitious ideas into real things.
CORE COMPETENCIES
Creative Leadership, Creative Direction, Art Direction, Writing, Integrated Campaign Development, Brand Strategy, Brand Development, Social Media Campaign Development, Creative Strategy, Storytelling, Concept Development, Campaign Development, Film Direction, Commercial Direction, Photography Direction, Content Strategy, Creative Innovation, Design Thinking, Product Ideation and Design, Experiential Design, Creative Operations, Creative Technology, AI Integration, Creative AI Workflows, Prompt Development, Creative Automation, Creative Problem Solving, Visual Communication, Creative Presentations, Pitch Development, Client Leadership, Cross-functional Leadership, Team Leadership, Mentorship, Creative Recruiting, Creative Coaching, Creative Reviews, Project Leadership, Innovation
PROFESSIONAL EXPERIENCE
TEAM ONE
Associate Creative Director | 2014–Present
Multidisciplinary Creative Leadership · Brand Design · Art Direction · Film · Experiential
LEADERSHIP
Lead multidisciplinary teams across brand, film, photography, digital, social, experiential, and emerging media.
Own creative from initial insight through final production, balancing creative ambition with client, budget, timeline, and production realities.
Present directly to executive clients and agency leadership, translating business objectives into distinctive creative solutions.
Mentor creatives and contribute to agency-wide professional development, culture, recruiting, and creative initiatives.
Lead high-pressure pitch teams and rapid concept development efforts, often operating as the primary creative lead across disciplines.
Lead internal and external partners, maintaining creative alignment and quality from concept through delivery.
CREATIVE DIRECTION
Creative directed commercial productions ranging from one-day social shoots to $2.5M global campaigns.
Helped establish the visual language for Lexus’ transition toward a more contemporary luxury brand.
Built integrated campaign ecosystems and cohesive design systems across broadcast, digital, social, experiential, OOH, and print.
Developed brand identities, visual systems, launch campaigns, experiential concepts, and product reveals from the ground up.
Directed photographers, filmmakers, talent, animation, VFX, editorial, music, and post-production across complex productions.
Developed social-first and content-driven creative designed for maximum impact within limited budgets.
Built Team One’s first AI-driven storyboarding workflow, integrating emerging technology into pitch and pre-production.
Designed and animated graphics, developed physical builds and wraps, and frequently worked hands-on through production to elevate the finished work.
BUSINESS IMPACT
$30K–$2.5M production budgets · Teams of 1–10 · 15+ campaigns · Local to global launches · Multiple industry and agency awards · Multiple new business wins
ART1FACT LABS
Project Lead · 2026, Ongoing
Creative Direction · Product Design · Industrial Design · Physical Prototyping
Conceived and developed The Modern Parasol, an original consumer product born from a nearly 20-year personal creative practice.
Established the creative vision and managed an industrial designer through concept development and physical prototyping.
Bridged art direction, product design, fabrication, and brand thinking to turn an original idea into a tangible, functional product.
DESIGNORY
Art Director · 2011–2014
Art Direction · Film · Photography · Brand Design
Helped build an emerging video department within the agency, developing creative and production processes where they did not yet exist.
Owned creative from initial insight through final production across video, still photography, campaign ecosystems, catalogs, and point-of-sale.
Directed talent, storyboards, editorial, VFX, animation, photography, music, and post-production.
Helped grow production budgets 3x during the development of the video team, with Nissan as the largest client.
Led multidisciplinary teams of up to five across national launches and award-winning work, including the Platinum Graphis and Gold Addy Award-winning Juke Color Studio campaign.
SELECTED CLIENT EXPERIENCE
Lexus
Helped move Lexus toward a more contemporary, culturally relevant expression of luxury while maintaining the brand’s sophistication and visual standards.
Led creative across broadcast, digital, social, experiential, OOH, and print, including December to Remember, Brand Curiosity, ES Forever Amazing, IS Not Playing Around, RX Paradox, Performance Line Extreme Measures, among other campaigns and multiple model launches.
Partnered directly with senior agency and global client stakeholders, leading multidisciplinary teams through concept, presentation, production, and delivery. Overhauled Team One’s storyboarding process using generative AI to accelerate pitch and pre-production.
METABO HPT
Established a brand voice, visual system, and foundational creative pillars for a challenger brand competing against category leaders.
Led Bring Back Shop Class, an award-winning campaign that became a core brand platform. The work expanded Shop Class Foundation’s reach by 300%, generated 240M+ impressions, increased search 71%, and delivered 2x gains in awareness and consideration, all with significantly less spend than category leaders.
Served as the primary creative leader and client partner, developing breakthrough work through entrepreneurial production and creative solutions.
INDIAN MOTORCYCLE
Established the brand’s photography, video, and visual language, creating a design system and creative foundation that continues to define the brand.
Led creative on Be Legendary, Scout 60 Launch, Dark Horse Launch, and multiple years of catalog design and photography direction, serving as a primary creative partner to the client and directing work across video, photography, digital, and print.
POLARIS
Established the brand’s visual language, photography style, video style, and broader design system, including the brand’s first broadcast campaign, We Dare You.
Served as the sole creative on production, directing photography and video shoots while navigating complex client dynamics and elevating the brand through ambitious creative and modest budgets.
NISSAN
Helped establish a new video capability within the agency, developing processes from story and storyboard through production and post.
As the sole art director on the emerging video team, developed award-winning work including Juke Color Studio, Nissan Genuine Accessories, Murano, and Versa Note launches across video, digital, print, motion graphics, photography, and point-of-sale.
CREATIVE CAPABILITIES
Creative & Design
Creative Direction, Art Direction, Brand Development, Design Systems, Visual Identity, Campaign Development, Experiential Design, Product Design, Concept Development, Storytelling
Film & Photography
Commercial Direction, Photography Direction, Narrative Direction, Storyboarding, Casting, Production Design, Talent Direction, Editorial, Animation, VFX, Post-production
Making & Fabrication
Drawing, Painting, Photography, Sculpture, Physical Fabrication, Installation Art, Miniature Fabrication, Product Concepts, Prototype Concepts, Art Exhibition
Writing
Creative Writing, Screenwriting, Copy, Headlines, Taglines, Treatments, Pitch Writing, Presentation Writing
Creative Technology
AI-Assisted Creative Development, Concept Visualization, Generative Image & Video, Storyboard Animatics, Creative Workflow Integration, Rapid Visualization, Creative Production Acceleration
AWARDS
2026 — Addy Award, Silver
Bring Back Shop Class · Metabo HPT
Associate Creative Director / Creative Lead / Designer / Additional Writing
2025 — MarCom Award, Platinum
Get to It · Metabo HPT
Associate Creative Director / Creative Lead / Designer / Additional Writing
2025 — SLASH Award, Team One
Agency award recognizing Bring Back Shop Class
2012 — Graphis Platinum + Gold, Addy Gold + Silver
Color Studio · Nissan
Art Director / Designer / Storyboard Artist
LEADERSHIP & SPEAKING
Mentorship · Creative Reviews · Client & Partner Pitch Leadership · All-Agency Presentations · Training · Intern Program Mentorship · Cross-Functional Leadership · Culture Building · Agency Initiatives · Budget & Timeline Allocation · Client Relations · Vendor Relations
EDUCATION
BFA, Graphic Design
California State University, Long Beach
SELECTED PRESS
NBC · Adweek · SHOTS — Bring Back Shop Class, Metabo HPT
Adweek — Polaris Slingshot Launch
HiConsumption — Indian Motorcycle Scout 60 Launch
USA Today — Nissan Murano Launch
Long Beach Post — 40 Under 40